Fidelity Fitness Club
Outcomes
51,270
Reach
183,558
Impressions
372
Leads Generated
AED 42.85
Cost Per Lead
AED 15940.82
Total Amount Spent
About Fidelity Fitness Club
Fidelity Fitness Club is more than a gym—it’s Dubai’s premier fitness destination in Almas Tower, JLT. With luxury facilities, stunning lake views, and 17,000 square feet of top-tier equipment, we offer everything you need for an exceptional fitness experience.
Our elite trainers are here to support you, whether in one-on-one sessions or high-energy group classes, including Les Mills and Signature options. Relax by the 23-meter infinity pool, and enjoy our sauna and luxe amenities after your workout.
At Fidelity, fitness is about community, progress, and having fun. Join us to reach your best self in an inspiring, results-driven space.
Challenges
Fidelity Fitness Club is a top-tier gym in Almas Tower, but with many fitness options nearby, potential members might not fully know what makes Fidelity special. Even with its luxury facilities and expert trainers, the club needs more consistent exposure to reach and attract the right people.
What I Did
I helped Fidelity Fitness Club attract new members and increase class attendance by developing a targeted Facebook ad strategy that highlighted their luxury facilities and unique location at Almas Tower, JLT.
Here’s how I approached it:
Facebook Ad Campaign Strategy
I conducted a detailed analysis of Fidelity’s ideal audience—professionals and fitness enthusiasts looking for a premium gym experience. Using this data, I created custom and lookalike audiences to reach new prospects with similar profiles to existing members, and targeted ads toward local residents interested in health and wellness.
Audience Segmentation
I segmented audiences based on specific fitness interests, location, and behaviors. This allowed me to deliver tailored ad content to each group, maximizing engagement and conversion rates.
Engaging Ad Formats
To showcase Fidelity’s high-end features, I used carousel ads to highlight the infinity pool, group classes, and luxury amenities. I also created video ads that captured the club’s scenic views and premium experience, drawing in viewers and making them feel part of the community.
Ad Copy & Creative Preparation
I crafted ad copy that emphasized Fidelity’s unique benefits and created a sense of exclusivity. Using testimonials and real member experiences, I built trust and authenticity, helping potential members see themselves at Fidelity.
Continuous Testing & Optimization
I monitored ad performance daily, testing various headlines, images, and calls-to-action to find the most effective combinations. By analyzing CTR, conversion rates, and ROAS, I fine-tuned the ads for optimal results.
Seasonal & Event-Based Campaigns
To keep the campaigns fresh and relevant, I developed special ads for New Year, summer fitness, and back-to-school goals. These seasonal campaigns created urgency and inspired prospects to join the club for timely fitness goals.
Performance Tracking & Analysis
I implemented a tracking system to monitor key metrics in real-time, allowing me to make data-driven adjustments and continuously improve ad performance. This proactive approach ensured each ad was fully optimized to drive results for Fidelity.