Aramore Skincare
Outcomes
71%
Increase in Revenue
$4120
Total Ads Spend
$26,416
Total sales
6.41
Return On Ad Spend (ROAS)
About Aramore Skincare
Aramore is a cutting-edge skincare brand founded by top scientists from Harvard and MIT in fields like dermatology, chemistry, and stem cell research. They developed the revolutionary NAD+ Precursor Complex along with a proprietary delivery system, ensuring that each product delivers powerful, natural ingredients effectively. Aramore’s science-based formulas work together to enhance skin vitality and radiance. With continuous research from their Innovation Lab, they’re committed to pioneering skincare breakthroughs for optimal skin health and beauty.
Challenges
Before Aramore approached me, they were successfully selling their skincare line but faced challenges with a low return on ad spend (ROAS). They were investing around $4,120 in ads but achieving total sales of $15,433. After I began working with them, I optimized their ad strategy to drive more sales without increasing the ad budget. As a result, their total sales rose to $26,410, significantly boosting their ROAS and overall profitability.
What I Did
The first step in my partnership with Aramore was to conduct a thorough audit of their existing advertising accounts. I meticulously analyzed each account to identify gaps in funnel structuring and creative strategy. This audit revealed several areas for improvement, which I compiled into a detailed report, providing a clear roadmap for optimizing the ad campaigns.
Account Audit and Analysis
Using the audit insights, I created a report outlining the specific challenges and opportunities within Aramore’s ad strategy. This report served as the foundation for a refined approach to maximize their ad performance.
Strategy Development
With a clear plan in place, I developed a tailored strategy to increase Aramore’s ROAS and sales:
-Awareness Campaigns
To expand Aramore’s reach, I launched targeted image, video, and carousel ads that built brand awareness among potential customers.
-Engagement Campaigns
Next, I focused on retargeting ads to re-engage visitors who had shown interest. These ads were strategically timed to remind customers of the products they had previously viewed.
-Conversion Campaigns
Finally, I implemented conversion-focused ads with dynamic product recommendations to drive purchases. This helped turn engaged visitors into loyal customers and significantly boosted Aramore’s sales without increasing their ad budget.
Performance Tracking & Analysis
I implemented a tracking system to monitor key metrics in real-time, allowing me to make data-driven adjustments and continuously improve ad performance. This proactive approach ensured each ad was fully optimized to drive results for Aramore.